Text 100 Panel “Building Brands Online”
Do brands still matter? Who owns your brand now? Does loyalty exist anymore? How to protect your brand? Rise above the crowd. Join us on Monday, September 6th at 2pm at ICC Berlin, Neue Kantstrasse/Messedamm, 14057 Berlin. Our panel will debate these questions and any you care to ask. Panelists include:
Please join us! To reserve your place email Ines Bieger.
Media Relations: Integrating Social Media with Traditional Media
David Lian, our ASEAN social media lead, will be speaking at the Media Relations: Integrating Social Media with Traditional Media conferences in Singapore and Hong Kong. His topic will be Enhancing Corporate Branding with Effective Cross Platform Media Relations.
-The role of new & traditional media in enhancing corporate branding
-How to align media relations strategies with corporate strategy for consistent, impactful branding
-How brands can leverage on positive relationships with the regional consumer media in Asia to improve corporate image
-Key considerations and case studies in developing robust integrated media plans across Asia
-Practical insights for delegates to implement new & traditional media into their media relations strategies
Contact David Liam, ASEAN Social Media Lead, Text 100 Public Relations for more information.
In one intensive day—June 28 from 8AM to 6:30PM— you'll have the chance to meet live with hundreds of high-level colleagues and meet, hear and discuss with speakers like renowned editor and media entrepreneur Tina Brown, founder of the Daily Beast; Alan Murray, Executive Editor, Online, Wall Street Journal; Andy Lark, VP, Global Marketing & Communications, Dell, Inc.; Jai Singh, Managing Editor, Huffington Post; Aedhmar Hynes, CEO, Text 100; and Ellen Levine, Editorial Director, Hearst Magazines.
Attend live in New York City or attend virtually through streamed or "on demand" technology. Visit the Bulldog Reporter website for more information.
As the popularity of Web 2.0 has grown, companies have engaged their stakeholders in new and different ways. During this conference, we will cover the latest trends and issues on how best to develop corporate communication strategies both internally and externally that harness the power of Web 2.0.
Joseph Kingsbury, Social Media Practice Lead, Text 100 Public Relations, will be speaking at this event.
Joseph Kingsbury, Social Media Practice Lead, Text 100 Public Relations, will be taking part in an interactive panel discussion titled ‘CrowdControl: Changing The Face Of Media Or Hype?’ during the 2010 South by Southwest Interactive Festival. For a detailed description of the panel, click here.
Is the future of branding as we know it under threat? Is it possible to build a brand online - or is online brand building simply a defensive strategy? Does loyalty matter anymore? Text 100 is bringing together a panel of Europe’s leading brand owners to debate these questions and more. If you’re in London on Tuesday, January 19, please join us at the Paramount Private Members Club on Level 31 of Centre Point Tower (New Oxford Street, London WC1A 1DD) from 6.30pm.
Confirm your attendance today by emailing Jonas Rugaard, Text 100. Also, visit our blog for more information.
PR Camp New York City is an intimate, highly-interactive one-day event for PR and marketing professionals at all levels. Its goal is to share experiences, address problems and identify strategies to tackle social media issues that are facing the industry.
Joseph Kingsbury, Text 100's Social Media Practice Lead in North America, will be leading a session titled 'Social Media Buy-In: How to Get Clients and Management On Board for Your Social Media Programs' along with executives from several additional prominent companies.
Please visit the event website or contact Joseph directly for additional information.
The leaders in social media communication are coming to New York-and you’re invited to hear their success stories at IABC’s 2009 Social Media for Communicators Conference.
Aedhmar Hynes, CEO of Text 100 Public Relations will be presenting on the topic of future social media trends. Please check back after the event for a link to the presentation. For more information, contact Steve Foley, Senior Vice President, Text 100 Public Relations.
David Bailey, Senior Vice President, Text 100 Public Relations, will be speaking to a group of 30 executives/founders from Wuxi, China, who will be at UC Berkeley to learn about the entrepreneurship and innovation process.
His presentation, titled Rising Above the Noise in Silicon Valley, can be downloaded here.
As the media continues to fragment, PR professionals are faced with a welter of challenges in today’s frenetic 24/7 news cycle. Thanks to its immediacy and ability to read significant constituents, video has become a required tool in every communicator’s arsenal. Channels, such as YouTube, present innovative solutions that will leverage your brand, manage reputation and reach out to existing and prospective stakeholders.
Joe Kingsbury, Head of Text 100's Social Media Practice in North America, will be leading a workshop titled 'YouTube and Other Video Tactics to Advance Your PR.'
Please visit the event website or contact Joe directly for additional information.
Seth Duncan, Research Manager, Context Analytics, will be speaking about how we can use web analytics to tie public relations to business outcomes.
His presentation, titled Measuring the Impact of Earned Online Media on Business Outcomes: A Methodological Approach, can be downloaded here.
So you have a Facebook page. You’re even following some people on Twitter. But when it comes down to incorporating social media into your communications efforts, you’re stuck. Xerox and Text 100 will share social media learnings – warts and all. And you’ll hear a detailed implementation of how traditional and social media together drove one of Xerox’s biggest product launches in the past decade, resulting in “big-time results” on a small budget. Attendees will hear how social networking sites were used to build awareness, along with how PR’s messages were managed when the ‘rules of press engagement’ no longer apply.
For more information, contact Erin Humphrey, Vice President, Text 100 Public Relations. Her presentation, titled Taking Social Media from Theory to Real Life, can be downloaded here.
Steve Collins, an account director at Text 100, will be speaking at RSA Conference 2009. Information is as follows:
Session ID: P2P-108B
Title: Security PR: Best Practices for Brand Differentiation
Abstract: This session focuses on PR best practices for security companies seeking differentiation in a highly competitive market. Discussion will include how to effectively communicate messages to potential customers through the media and other key influencers, and offer tips to overcome common challenges, such as unwilling customer references.
Scheduled session time: Tuesday, April 21, 5:40 PM, 50 minutes in length
Jeremy Woolf, Global Social Media Practice Lead at Text 100, will be leading a workshop at the Strategic Public Relations Conference on March 11, 2009. Guests of Text 100 will receive a 20% discount. Click here for more information.
Breach PR -- Best Practices
-- Moderator: Dan Kaplan, Senior Reporter, SC Magazine
-- Maurice Hampton, Information Security Program Manager, GE -- Global Infrastructure Services
-- Rich Baich, Principal, Deloitte and Touche
--Steve Collins, director and security sector lead, Text 100 Public Relations
It's all gone horribly wrong. Data was lost -- important customer data -- and worse yet, it's already in the news. We may point fingers at companies when it happens, but the reality is we are all at risk of being there. So when it happens to you, what do you do?
For more information:
Location:
Beijing, China
Description:
The IPRA Public Relations World Congress is the "must-attend" event in International Public Relations in 2008. Text 100’s Ava Lawler will be speaking about trends in public relations and Jeremy Woolf will be doing a presentation on new media and online PR.
Location:
Detroit, Michigan
Description:
Chris Kraeuter, Senior Account Manager at Text 100, will be giving a presentation on October 27, 3:30 – 4:45 CT, at the PRSA International Conference in Detroit. The presentation is entitled “eBay Innovation: Shaping the Future of Commerce.”
