Text 100 appointed agency for Mapletree’s VivoCity Xi’an

Mapletree Investments Pte Ltd (Mapletree), has appointed Text 100 as its PR agency for the December 2010 opening of its first China retail property, VivoCity in Xi’an.

Beijing , China , 07/20/2010 — Singapore-based real estate capital management company, Mapletree Investments Pte Ltd (Mapletree), has appointed Text 100 as its PR agency for the December 2010 opening of its first China retail property, VivoCity in Xi’an. When completed, VivoCity Xi’an will be one of the largest multi-tenanted shopping malls in Xi’an, taking up part of a 200,000 sqm luxurious integrated residential and retail development called Future City. VivoCity Xi’an will offer consumers an exciting mix of shopping, dining and entertainment options.

Text 100 is charged with integrating Mapletree and VivoCity into China and in particular, Xi’an’s business and social communities. Text 100 will also build pre-opening anticipation and sustain awareness of VivoCity as a unique shopping, dining and entertainment destination.

“This is a significant win for Text 100 China as it demonstrates our capability to execute PR programs in fast growing provincial cities such as Xi’an,” said TT Yang, Managing Director, Text 100 China. “We are excited about this great opportunity that requires both corporate communications and consumer marketing support to introduce the Mapletree and VivoCity brands in China. We will continue to build our strengths in supporting market entry clients in second and third-tier cities.”

VivoCity Xi’an takes its high-concept cue from Singapore’s award winning VivoCity, the largest multi-experiential retail & entertainment destination in Singapore. The Xi’an complex will showcase first-to-market, as well as established local and international brands, and will include a 5-star Cineplex, supermarket chain, themed restaurants and a clubhouse.

“Our vision is to make VivoCity Xi’an the definitive lifestyle destination in Xi’an. We are confident that the VivoCity retail and lifestyle concept will resonate with the residents of Xi’an just like it has been very well received by both locals and tourists in Singapore since VivoCity opened in October 2006. VivoCity Singapore has won numerous awards and accolades since, including being named one of the top 10 Asian mega malls by Forbes Traveller. We will similarly be incorporating the vibrant and stimulating mix of retail, entertainment and lifestyle concepts with supporting year-round calendar of activities in VivoCity Xi’an to keep the mall continually refreshed for shoppers,” said Mr Loh Shyh, Mapletree’s CEO for China. “This requires a creative PR agency that is able to employ multiple communications channels to create the excitement and awareness and drive home our messages. We are confident that Text 100 will be able to deliver the results for us.”

VivoCity Xi’an will be Mapletree’s first VivoCity mall outside of Singapore. The Group has plans to open more VivoCity malls in China and the rest of Asia with its second VivoCity mall in China commencing construction in Nanhai soon.

About Mapletree Investments Pte Ltd

Mapletree is a leading real estate and capital management company headquartered in Singapore. Its core businesses are in real estate and real estate capital management with a strategic focus on investing in markets and real estate sectors with good growth potential in Asia. To date, it is in 10 cities in Asia, including Singapore. Mapletree currently manages / co-manages two REITs and four private equity real estate funds, and has grown its total real estate assets, both owned and managed, to more than S$13 billion. Its pan-Asia portfolio includes office, residential, retail / lifestyle, logistics, industrial and business park properties in Singapore, China, Hong Kong, Japan, Malaysia, Vietnam, Indonesia and South Korea. For more information, please visit www.mapletree.com.sg.

Media Contact

Please direct all media inquiries to:

Claire Plasto
+61.2.9956.5733
Claire.plasto@text100.com.au